Branding for a new clinic based at David Lloyd, Worcester. Even though this is a health clinic, I wanted to go away from the clinical, hospital feel because it's based at David Lloyd gym. If you've ever been to a David Lloyd gym, you'll know they are pretty cool in there. I wanted it to a bit edgy, a bit trendy... target audience was a big concideration on this project. The main logo will be the white version on charcoal, but whenever I design a logo that I want on a coloured background, I also provide an option on white aswell, there will always be something that needs this option.